The Holding Value Proposition
Why the parent earns its keep.
Frame the corporate logic of AZCON itself — what the holding adds to its subsidiaries that they could not generate alone.
For AZCON to earn its right to exist, what five things must the holding do that no individual entity could do alone?
Concrete, not theoretical
Each item must be testable. "Synergies in digital" is not concrete. e.g. "A shared customer-identity layer across AZAL, Baku Metro, and Aztelekom," "Cross-entity talent mobility."
No item should be possible alone
If a single BU could achieve it without AZCON, it doesn't justify the holding. Filter ruthlessly.
Cross-sector preferred
The most powerful items connect Transport, Communications, and Production. They demonstrate why these belong together.
Name first, then debate
Generate 10+ ideas freely. Then ruthlessly cut to the five that meet rules 1–3.
For each of your five items, identify:
Be ready to present!
The room's items, clustered across teams.
Each team presented their five. The items below were captured live and clustered with AI. The room decides what to keep, sharpen, or drop.
Drafting the Promise
Collective wording of three to five commitments AZCON must keep to be better than the sum of its parts. This artifact leaves the room with you.
The Promise hasn't been drafted yet.
Once the facilitator generates the Promise from the room's clusters, it will appear here — and you'll be able to edit your own copy.